I will start by saying that I have been a customer of Amazon.com almost since the company's inception (I remember the first two or three years, when they sent you a gift for being a customer--before they started pushing the brick and mortar guys out of business). I also attempt to sell a few of my old books that are just taking up space as an independent seller. I've got no great beef with the company. I will also say that I'm online more often at Barnes & Noble since I was given a Nook instead of a Kindle (note to publishers, don't settle for just Kindle editions--give us Nooksters a chance too). Having said that, I wonder what will happen when a David publisher takes on the Amazon Goliath. You can read and be the judge here.